Creating Impact
Where I Help Organizations Win
Sales Growth
Driving revenue through strategic planning, customer acquisition, and conversion optimization
Process Optimization
Streamlining digital operations to boost efficiency, reduce costs, and improve scalability
Leadership & Culture
Building high-performance teams and fostering a culture of accountability, innovation, and growth
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Digital Growth
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Product Management
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Ecommerce
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Content Marketing
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Digital Marketing
〰️ Digital Growth 〰️ Product Management 〰️ Ecommerce 〰️ Content Marketing 〰️ Digital Marketing
Generate Sales!
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Achieved a 4x Return on Ad Spend (ROAS), doubling performance across Nestlé Canada brands.
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Launched The Home Depot’s Brand Advocate Program, driving 20–40% sales uplift for key suppliers through 80% faster product onboarding, 100% improvement in content quality scores, and data-driven conversion optimization.
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Launched The Home Depot’s Ratings & Reviews Sampling Program, doubling review coverage for newly launched Private Brand products by incentivizing authentic customer feedback through targeted product sampling.
Optimize Processes!
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Led product management and research for Home Depot’s enterprise Master Data Management solution, introducing AI-driven automation to streamline and scale product classification. Auto-classificaiton reduced product onboarding efforts by 90%
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Introduced barcode scanning technology to modernize inventory management processes.
Accelerated the inventory count of over 2,000 unique merchandising items across operations.
Achieved a 90% reduction in inventory count time, significantly increasing operational efficiency.
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Implemented Zendesk Case Management for Home Depot’s supplier communications, streamlining interactions, improving accountability, and enhancing support efficiency across the supplier community.
Leadership & Culture!
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Introduced a comprehensive month-long onboarding and training program to support associate integration, equipping new hires with the tools, technologies, and knowledge needed for long-term success.
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Embody and promote integrity and ethical leadership as a disciplined servant leader, coaching teams to collective success and maintaining a 1% year-over-year attrition rate across CBC, The Home Depot, and Nestlé.
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Prioritize transparent communication through monthly team meetings, quarterly all-team updates, 1:1s, and manager-level check-ins to monitor team health and identify concerns or opportunities.
Andrew Go - Retail & Digital Executive | VP eCommerce @ Walmart
“I had the opportunity of working with Peter while we were both at the Home Depot. Through that time Peter demonstrated creativity and agility, whether it was building extensions of our data management team offshore with our partners at TCS, or standing up our Brand Advocate program, building value for our vendors, our Ecom team and ultimately our customers.”
Interested In How I can Add Value To Your Team Or Project? Let’s Connect and Explore the Possibilities!